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 How to choose best Adsense Ad format ? |
For many the fact that Google AdSense gives you so many options is a blessing, however, it leaves a few AdSense publishers in a quandary. Which AdSense ad type is the best? What color should they use? What format? These are some of the questions that go through the mind of many publishers new to the staggering range of choices available from AdSense.
Best option is to visit Adsense Ad format page.
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The first format that you will want to take a look at is the famous leader board ad format with a 728 x 90 size. This is obviously a large ad format and therefore only suited for places where you have lots of space like the header or footer of your page. This is a very popular format with 4 ad units and it seems that it converts rather well on most sites.
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The next banner ad layout is the 468 x 60 pixels ad. This is a typical banner design that can be placed almost everywhere. This ad displays 2 ads one alongside the other. The half banner obviously is half the size of the full banner and it's format is 234 x 60 pixels holding only 1 ad. These are the horizontal banners but adsense also has some vertical designs the first one being the 120 x 240 pixels
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For the small type of ads that go in tight spots on your site you can use the buttons with the 125 x 125 square size holding 1 single ad. This is a perfect spot to showcase a single ad if you combine the ad with an attractive background color
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If you need ads to be shown on one or either side of your content a skyscraper holding 3 or 4 ads can be the solution. The skyscraper was specifically designed for this purpose and its format is 120 x 600 pixels. If you would like to have more space for ads choose the 160 x 600 wide sky scraper because this one can hold 5 ads.
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Several rectangle formats are used for in content display. The first one of them is the 180 x 150 pixels small rectangle holding one ad. The medium format holds 3 or 4 ads in a 300 x 250 pixels layout and the large rectangle ad unit is measuring 336 x 280 pixels for up to 4 ads. The second square rectangle measures 250 x 250 and can also hold video ads.
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If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller ad that measure 468 X 60. The Sky Scraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.
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There are also various layouts on Adsense Ad format page for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety.
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| What is best Ad format |
Use the Best Ad Format For Your Web Page Research has shown the best format for ads to maximize click-thu are 336 x 280 rectangles. The next best size is 300 x 250. Banner are the worst ads to show on a site and the tall thin ads don't fit well on a page because they are usually on the left or the right. The best placement of ads on a page is in the center - right in the users line of vision. You have to put the ads in their face to maximize the effect of click-thu by users. The best size ad to use is the 336 x 280 rectangle or if space ia at a premium use the 300 x 250 rectangle.
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